Hobbico Acquires Revell Germany

Hobbico, Inc. of Champaign, IL announced yesterday that it has acquired Revell Germany.

Revell Germany will continue to operate from its headquarters in Bünde, located near Hannover, Germany and will be led by Hans Remfert, President of Revell Germany.

Established in 1956, Revell is the European market leader in the plastic model building segment. For the last four years, Revell has also been a key player in toy radio control vehicles in the European toy market. Several new product lines were just announced at this year’s Nuremberg Toy Fair.

Hobbico is the world’s leading manufacturer and marketer of model hobby products, including radio controlled models, plastic model kits, flying model rockets and other hobby and toy products. The 100% employee-owned company sells products through several subsidiaries including Revell, Estes, Great Planes Model Distributors and Tower Hobbies. Since 2007, Hobbico has owned the U.S. Revell operation. Just prior in 2006, Revell Germany was spun off as a separate company.

After starting the original U.S. company in 1945, Revell founder Lou Glaser established the German operation in 1956. Since then, Revell Germany has been known as the European leader in plastic model kits as well as paints, tools and accessories. In 2008, the “Revell Control” line of radio controlled vehicles was introduced and successfully gained a strong position in the European toy market. In 2011, Revell introduced the award-winning Orbis children’s airbrush system.

“Hobbico’s acquisition of Revell Germany creates an enormous opportunity for our company and our employees”, said Hans Remfert, President of Revell Germany. “With the support of Hobbico as a strong parent company, we have a great opportunity to expand our entry into the RC hobby segment of the European market. Hobbico has experience and know-how in this area as well as a strong assortment of product with worldwide recognition which we will integrate according to the European market conditions.”

“We are pleased to reunite the Revell brand under one owner,” said Wayne Hemming, President of Hobbico. “Now, Revell can proceed with a worldwide strategy for growth of the core plastic model business.”

Hobbico was started in 1986 through the combination of Tower Hobbies and Great Planes Model Distributors, founded in 1971 and 1973, respectively. In 2001, Hobbico acquired United Model, a leading hobby products distributor founded in 1959. Hobbico acquired the Revell-Monogram plastic model kit lines in 2007 and Estes-Cox in 2010. In January of this year, Hobbico announced the acquisition of three hobby R/C car brands: Axial, ARRMA and Team Durango.

Source: www.hobbico.com